Who would be the audience for your media product?
My audience is mainly aimed at females, but could also be for males. They are aged between 16-18. On the psychographics scale they would most likely be individualists, and people who are likely to step out of the box. They could also be slightly Utopians. On the Jicnars scale I would say that my audience would be either C1 or C2 but an Opera magazine would normally be read by people who are probably more like A or B.
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